The Brownie Blondie: Scaling a New Bakery to $10K/Month With Paid Social
How DigiiMark scaled a brand-new Vancouver bakery to roughly $10,000 per month in sales from a single store — through Facebook ads driving customers straight to a commission-free, founder-owned storefront.
About The Brownie Blondie
The Brownie Blondie is a new Vancouver bakery built around a direct-to-customer model. With a custom storefront in place and operations running on AI, the next challenge was demand: filling that owned channel with paying customers.
The Challenge
A beautiful storefront and smooth operations mean nothing without customers coming through the door. As a brand-new bakery with no existing audience, The Brownie Blondie needed a reliable, scalable way to drive sales — and they needed those sales to flow through their own direct channel, not back through the commission-taking marketplaces they were trying to move away from. The challenge: build a paid acquisition engine, from scratch, that could profitably drive real revenue to a single-location startup bakery.
Key Challenges We Conquered
No existing audience
A brand-new bakery with no following needed demand generated from zero.
Sales had to stay commission-free
Revenue needed to flow through the owned storefront, not back through the marketplaces they were leaving.
Profitable acquisition from scratch
A paid engine had to be built that could profitably drive real revenue to a single-location startup.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
$10K/Month
Sales From a Single Store
Generated through Facebook ads driving demand to the owned storefront.
100%
Owned, Commission-Free Revenue
Sales flow through the bakery's own storefront, not a marketplace taking a cut.
Repeatable
Paid Acquisition Engine
A demand engine built from scratch for a brand-new business.
Every Customer
Captured Into Owned Audience
Each ad-driven customer becomes part of the bakery's audience for future loyalty and repeat business.
Proven
Single-Location Scale
Proof that a single-location bakery can scale on its own terms with the right paid-social engine.
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