Harris & Leib Insurance: A Full Digital Presence for a Maple Ridge Brokerage Serving Since 1952
How a 70+ year-old family insurance brokerage went from no functional web presence to a modern Webflow site, +746% keyword growth, and a multi-product lead capture system feeding directly into the team's Microsoft Teams inbox.
Client
Harris & Leib
About Harris & Leib Insurance
Harris & Leib Insurance Brokers has been serving Maple Ridge, BC since 1952 — over seven decades as a trusted local insurance partner. Originally founded as Egan Insurance, the brokerage took on its current name in 1989 when Ken Leib became a partner. Today, Harris & Leib is part of the InsureBC network, which spans 80+ offices across BC and Alberta, giving them the carrier panels and product breadth of a much larger broker while keeping the personal, community-rooted service model that built the business. Their offering spans Home, Auto, Business, Boat, Travel, and Life insurance — plus a deep catalog of specialty coverages like Earthquake Deductible, Umbrella Liability, and Excess Strata.
The Challenge
For a brokerage with 70+ years of local trust, Harris & Leib's digital reality was a complete inversion of their offline reputation. They didn't have a functional website that reflected the brand, there was no way for customers to reach them online beyond a phone call, and with no real site to optimize, they were effectively invisible across every commercial insurance search in their service area.
Key Challenges We Conquered
No real website
Harris & Leib lacked a functional digital presence — no proper site for customers to discover the business, browse coverage, or understand who they were beyond a phone number and address.
No online way to reach them
There were no lead capture forms, no online quote flow, and no digital contact mechanism — every prospect who Googled "home insurance Maple Ridge" had no path from a search result to a conversation.
Zero SEO foundation
With no real site or content to rank, the brokerage was invisible across local insurance queries running constantly across Maple Ridge, Pitt Meadows, and the Tri-Cities.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
+746%
Ranking Keywords Growth
From a barely-indexed site to 200+ commercial insurance keywords across the Maple Ridge market (peaked at +829%).
6 Forms
Product-Specific Lead Capture
Home, Auto, Business, Boat, Travel, and Life — each auto-routed to the right broker via Microsoft Teams.
+81%
Peak Organic Traffic
New search authority established across the full product catalog.
$0 to Earned
Monthly Organic Traffic Value
From nothing to real, measurable earned organic traffic value every month — with no paid ad spend.
Zero
Missed Inquiries
A structured, automated lead pipeline that didn't exist at all before the engagement.
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