Veza Verzekeringen: From Bleeding SEO to 35-40 Monthly Leads for a Dutch Insurance Brokerage
How DigiiMark rebuilt a Dutch insurance brokerage's outdated PHP site into a conversion-first Webflow platform — and turned bleeding SEO into a steady 35-40 qualified leads per month through a deliberate, intent-driven keyword strategy that grew earned organic traffic value by nearly 40x.
Client
Veza Verzekeringen
About Veza Verzekeringen
Veza Verzekeringen is a Dutch insurance brokerage operating since 2004, with offices in Rotterdam, Zoeterwoude, and Goes. They pair experienced advisors with modern digital tools — comparison engines and a transparent quote experience — to serve a wide mix of Dutch customers: families, expats, freelancers, and businesses. Their product range is deliberately broad: car, home, motorcycle, travel, liability, and legal-aid insurance for individuals; business and health insurance; and specialty offerings like a cybersecurity package for small businesses. Their positioning is clear: a modern, digital-first insurance partner for the Netherlands.
The Challenge
By 2025, Veza had a strong brand and two decades of insurance expertise — but their digital infrastructure was actively working against them. The site ran on aging PHP that looked dated to modern Dutch consumers, it was losing organic search visibility month over month in a market dominated by aggressive competitors, and it wasn't built to convert the traffic it did attract.
Key Challenges We Conquered
An outdated PHP website
Slow, hard to update, and built for a different era of the web — it didn't reflect the digital-first, comparison-driven brand Veza wanted to lead with.
Bleeding SEO
Without active SEO investment or technical hygiene, Veza was quietly dropping rankings in the Dutch insurance landscape — every lost ranking a lost lead.
No conversion optimization
There was no clear funnel from search intent to inquiry, no product-specific lead capture, and no structured way to turn a researcher into a customer conversation.
Tools & Platforms Used
Best-in-class tools selected specifically for this project's requirements.
The Results
35-40
Qualified Leads Per Month
Up from a negligible baseline before the engagement.
+3,856%
Earned Organic Traffic Value
A near 40x lift, reflecting the deliberate shift from low-value to high-commercial-intent keywords.
+98%
Organic Traffic
Nearly doubled in 12 months.
+106%
Ranking Keywords
More than doubled, peaking at +160%.
Page One
Core Product Rankings
Top Google positions across the product categories Veza chose to prioritize — the searches Dutch buyers run before they convert.
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